Mayhew

Mayhew is a London-based animal charity founded in 1886. I designed several issues of their subscriber magazine ‘Tails’, which contains news, stories and soft fundraising information. Superb photography really lifts the design and brings the pages, and the stories on them, to life. This strategy is also used in the annual review which I designed. It’s important in the charity sector to be transparent, so balancing the requirement to report facts and figures with a big dose of heart was the key design consideration here.