The Kings Ferry

The Kings Ferry recently relaunched their commuter service and in a bid to tempt more train commuters over to coach, I was tasked with creating a range of marketing collateral and advertising to highlight the benefits of coach commuting. I thought a character-based solution would be good as he would represent the ‘average’ commuter and at the same time act as spokesman for the service. He needed to be friendly, flexible and particularly non-threatening, as things can sometimes get a bit ‘tense’, should we say, when services are delayed because of yet another accident at the Chiswick roundabout...